The evolution of social media has changed the way that brands connect with their consumers—reshaping marketing at the core. The use of platforms such as Instagram, Facebook, and Snapchat have allowed brands to share content in emerging ways—videos, vibrant yet contrasting images—these are what capture the attention of consumers. In the the athletic gear industry, … Continue reading Differentiation: Nike vs. Adidas
Companies are beginning to notice that digital marketing may be the way to the hearts of their customers. In such realization, social media has become the platform for consumers to share whatever it is that comes to their mind. What consumers love sharing most are their experiences, whether it be good or bad. Now the … Continue reading Future Brand Implications: Social Media
You ever noticed that the most popular campaigns are the ones dictated by consumers? That’s because when a consumer feels: a) they have an impact on a business’ decisions and b) when the business acknowledges that they have no business without the consumers. In return, the consumer shares the company’s campaign with their friends and … Continue reading Viral Marketing Initiatives
Can you think of one successful business that isn't on social media? (......I'll wait....). It's almost 2017, (in two weeks to be exact!), and social media activity has become the core of any marketing strategy, for any business, in any industry. So naturally, this applies to the insurance industry too. As with any successful tool, social … Continue reading Social Media: The Good and the Bad
The average American checks their phone at least 85 times a day (Chang, 2015), that's almost 5 hours a day of browsing the web and apps! I know I'm constantly checking my phone whether it be for a text, emails, social media updates- our phones do it all. Which is why every industry has made … Continue reading Coverage at Your Fingertips
Just like any other industry, insurance companies have discovered the value of social media in their marketing strategies. But are they using social media to its full potential? When I think companies that are trendy and hip to the social media realm, I don't think insurance. Insurance companies tend to dish out facts and statistics … Continue reading #Insurance: How does the Insurance Industry use Social Media?
As marketers we know that social media is imperative in any marketing plan that is implemented, but how do you know which platforms are best for your business? In laying the foundation for a social media campaign, two of the key tools to include are Facebook and Instagram. Facebook is the godfather of social media, … Continue reading Facebook vs Instagram: Is Instagram taking the shine?