Differentiation: Nike vs. Adidas

The evolution of social media has changed the way that brands connect with their consumers—reshaping marketing at the core. The use of platforms such as Instagram, Facebook, and Snapchat have allowed brands to share content in emerging ways—videos, vibrant yet contrasting images—these are what capture the attention of consumers. In the the athletic gear industry, … Continue reading Differentiation: Nike vs. Adidas

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#Insurance: How does the Insurance Industry use Social Media?

Just like any other industry, insurance companies have discovered the value of social media in their marketing strategies. But are they using social media to its full potential? When I think companies that are trendy and hip to the social media realm, I don't think insurance. Insurance companies tend to dish out facts and statistics … Continue reading #Insurance: How does the Insurance Industry use Social Media?